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Hotel Maytag

Client
Hatch Development Group / City of Newton
Location
Newton, IA
Size
81,979 SF
Completion date
June 2019

A revitalized community asset. Originally designed by Chicago architect Henry Raeder and constructed by Frederick Louis Maytag in 1926, Hotel Maytag was both innovative and luxurious for its time. 

For 40 years after its construction, the building served as Newton, Iowa's main event hub for weddings, dances, graduation ceremonies and musical performances. In the mid-1960s, the hotel's main ballroom closed, and its interior spaces were chopped up to create apartments, offices and commercial spaces. Over the next decades, the structure underwent multiple ownership changes and began to decline. Economic challenges and arduous market conditions (including the closure of the last remaining Maytag factory, one of the city's largest employers), led to the building's continual decline until the city began searching for partners who could help rehabilitate the structure. In 2017, the city began rehabilitation and renovation efforts in earnest, working alongside a team of development, design and construction professionals. 

Completed in the summer of 2019, the renovated Hotel Maytag features 45 new workforce and market-rate apartments, a rehabilitated Capitol Theater and Midtown Cafe and several new retail shops. Today, this historic building has reenergized the community through its affordable housing and entertainment venue offerings. The Capitol II Theater offers modern, technology-rich upgrades and expanded concessions set against a uniquely historic aesthetic, positioning the theater as a competitive economic asset and a unique experience unachievable by today's chain theaters. The restored ballroom, now known as the Maytag Event Complex, has reemerged as a thriving event center, and thanks to a partnership with Des Moines Area Community College, serves as a full-service banquet facility. 

Thanks to the commitment of the Newton community and the knowledge and expertise of the project team, the Hotel Maytag again serves as a driver of economic development and population growth, providing enhanced quality-of-life amenities for visitors and residents alike. 

The Maytag Hotel Revitalization
Awards
A+Awards Special Mention, Apartment category
Architizer
2022
Terrific Total Building Rehabilitation Award
Main Street Iowa
2020
Best Multi-Residential Project
Preservation Iowa
2020
Charles L. Edson Tax Credit Excellence Award — Historic Preservation
Affordable Housing Tax Credit Coalition
2020
Most Outstanding Multi-family Housing Project
Iowa Finance Authority
2019