žžƵ

Center Street
Skywalk
Experiential
Graphics

Client
Polk County
Location
Des Moines, IA
Completion date
March 2018

While the Center Street Skywalk is the primary pathway to the Iowa Events Center, the view from its windows was the venue's loading docks. 

Wanting to obscure this view and focus on the events and places that bring life and beauty to the city of Des Moines, žžƵ designers used giant, stylized, black and white photographic images to tell a tale of the city. While these graphics provide "cover" for the view, they also instill excitement as skywalk users recognize and relate to the images, as well as curiosity among visitors as they see Des Moines images they may not yet know. And, as streetlights come on, a walk across the street below unveils yet another reason why environmental graphics are a powerful addition to the Skywalk. 

Skywalk Graphics
Skywalk Graphics
Skywalk Graphics
Skywalk Graphics
Skywalk Graphics
Awards
Award of Distinction — Outdoor / Environmental-Other for Print Advertising
The Communicator Awards
2018